Our Mission: Helping Everyone Experience the Freedom of Barefoot Shoes.

We recognize that the freedom of natural movement is essential to your well-being, and we're dedicated to helping you experience the comfort and benefits of barefoot shoes every day.

Our 4 Core Values

Be Empathetic

Empathize with those we interact with, thinking, feeling, and walking in their shoes to exceed expectations

Be Disruptive

Question the status quo to rethink challenges and uncover innovative, improved solutions

Be Agile

Act quickly and decisively with a focus on action, ensuring we create only exceptional products

Be Kind

Commit to treating our employees, partners, customers, and the planet with respect, striving to create a positive impact in everything we do